You integrate with the Bold Penguin Exchange as a Send Side partner, Receive Side partner, or both. The Exchange is built on top of a REST API you use to integrate with both sides.
Send side partners have prospects for whom they are unable to find a carrier partner or feel they do not have the expertise to field underwrite. As a Send Side partner, you send these prospects into the Exchange where Bold Penguin matches them to another partner best suited to the risk represented by that prospect.
You can receive prospect data from the Bold Penguin Exchange directly into your system of record, tailored to your risk appetite. As you engage with these prospects, you programmatically return ongoing and final status of the prospect to Bold Penguin in a process called dispositioning.
Embeddable Penguin is a self-contained, self-validating contact form that you can easily embed directly into your existing web page. You can use the Embeddable Penguin form as an alternative to a full API integration to send prospects into the Exchange.